Sport Club Recife: Security moms

This case study explains how Sport Club do Recife, a football club in northeastern Brazil, reduced fan on fan violence by introducing 'security moms' into the stadiums.

Sport Club Recife: Security moms

Ogilvy Brasil

Objectives

Violence in football stadiums is growing, year after year, directly affecting spectator attendance and potential revenue for clubs. Sport Club do Recife wanted to spark a bigger conversation around this endemic problem that, only last year, caused 19 deaths and 132 injuries around Brazil1. Fan on fan violence scares and keeps away regular spectators and families. Sadly, it's getting more and more difficult to actually see children at Brazilian stadiums.

Sport Club do Recife versus Náutico FC, the two biggest and most prestigious clubs from the North East of Brazil,...

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