Splendor NXG: Selling The Dad's Bike to The Young Dude

Indian heritage motorcycle brand Splendor was considered by the young Indian male to be a ‘middle-aged family man’s bike’, thereby losing any connection with India’s youth.

Splendor NXG: Selling The Dad's Bike to The Young Dude

Shubhrojyoti Roy, Siddhant Lahiri and Pinaki Bhattacharya

Campaign details

Brand owner: Hero MotoCorp Pvt. LtdAgency: JWT Delhi (India)Brand: Splendor NXGCountry: IndiaChannels used: Branded content, Events and experiential, Games and competitions, Internet - microsites, widgets, Magazines - consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Radio, Social media, Sponsorship - media, TelevisionMedia budget: 1 - 3 million

Executive summary

India's most trusted heritage motorcycle brand, Splendor, was considered by the young Indian male to be a 'middle-aged...

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