An incisive book about creativity in business and leadership, hailed by one reviewer as 'maybe the most thoughtful management book ever'.
Creativity, Inc. is part business book and part autobiography of Pixar co-founder, Ed Catmull. It is a clever way to present a how-to manual. Nothing beats first-hand experience to illuminate a compelling set of ideas. The book not only reveals the secrets of Pixar's incredible growth from Apple-owned software division to global animation powerhouse but also explains how to manage a creative business.
From the founding of the company to the complex, yet rewarding relationship with Steve Jobs...