Social by plan: The Digital Kool-Aid Acid Test

This article sets out the growing trend of brands becoming "Social by Plan" - putting social at the heart of the planning and buying process - within the Paid Owned Earned media model.

Social by plan: The Digital Kool-Aid Acid Test

Norm Johnston Mindshare, London

The Digital Kool-Aid Acid Test contents.

  1. Introduction
  2. Adaptive marketing: Using real-time data, particularly from online customers, to inform and evolve your marketing activities, including media and creative.
  3. Pret a portable: Ensuring your content is built to be seen everywhere, particularly as we reach the tipping point in 2013 when more people will view the Internet on mobile devices than PC's.
  4. Splendid isolation: Looking at the latest developments and brand opportunities in the closed, but highly successful, Apple ecosystem.
  5. Social by plan...

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