Smashing the ad silos: How new metrics and cross-platform campaigns can bring more viewers to your TV show

Ryan King, Shringar Pangal and Sandy Padula

This report looks at how Turner, a US media conglomerate, utilised cross-screen measurement to capture the effectiveness of its marketing for its Animal Kingdom TV series.

Driving Tune-in

How do viewers become aware of content and what converted them to view? Those questions never change, even as the methods for driving viewership evolve in surprising new ways. More so than ever, it requires the right mix of traditional, new & experimental methods:

TV advertising on the same network

The best reach vehicle to drive more TV tune-ins remains... TV itself, advertising on own networks and across competitive set.

Digital and social promotion.

A critical piece of all campaigns is digital & social. 8 in 10 TV viewers use multiple devices while watching their favorite show.

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