Skyscanner: The anywhere and everywhere competition
Nigel Tribe
Campaign details
Brand Owner: SkyscannerLead agency: Leo BurnettContributing agency: Havas Media and IN.FOMBrand: SkyscannerCountry: SingaporeIndustry: Airlines; Destination countries, regions, cities; HotelsMedia: Content marketing; Earned media, buzz; Events and experiential; Games and competitions; Integrated; Internet - display; Internet - general; Internet - microsites; Internet - search; Mobile and apps; Online video; Outdoor, out-of-home; Public relations; Social media; Word of mouth, advocacyBudget: Up to 500k
Market background and cultural context
Skyscanner is a meta-search engine, allowing users to gain...