Single source multimedia measurement – first results of a pilot test with Mediawatch
Manuel DaehlerSBC Swiss Broadcasting Corporation, Switzerland
INTRODUCTION
Radiocontrol has been used as the official measuring system for radio listening in Switzerland since January 2001. Since September 2004, the Swiss Broadcast Corporation has been running pilot tests with the new Mediawatch. These tests are intended firstly to compare the acceptance and accuracy of the new meter with the one used today, and secondly to explore the possibility of extending single-source research to new fields.
Two out of the four planned test phases were conducted in September 2004...