Shell: Deli2Go
Agency: Blue Marlin
Client: ShellCategory: Brand Identity, Design and implementation costs over £100,000
Executive summary
Establishing a successful food and drink brand in the teeth of recession in a depressed sector with a poor reputation sounds like a series of insurmountable hurdles. The unmitigated success of Deli2go demonstrates that it can be done - even in forecourt food.
2010 was an annus horribilis for forecourt food, thanks to a combination of recession and rising fuel prices. Even when the economy is booming, forecourt food is more of a distress purchase, to satisfy an immediate...