Sex and the c-store, or getting the toilets right (Landor Perspectives 2009)

Peter Knapp

With petroleum companies the world over struggling to make a profit on petrol alone, many have now become dependent on their convenience stores for survival.

Landor Perspectives 2009 – Sex and the c-store, or getting the toilets right

Peter Knapp is executive creative director of Europe and the Middle East at Landor Associates.

Even if you've never watched Sarah Jessica Parker and her coterie of Prada-wearing, cocktail-swilling best mates on a shopping expedition in downtown Manhattan, you'll be well aware of the twenty-first-century woman's dedication to the art of shopping. Women in Europe and the United States control 70–85 percent of consumer goods spending, according to various estimates, but it's not an indiscriminate spend.1While retail outlets relating to the three F's—fashion, food,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands