Sennheiser: Let your ears be loved
Walt Barron and Alex Brands
Campaign details
Brand owner: Sennheiser USALead agency: McKinneyBrand: SennheiserCountry: United Kingdom, United StatesIndustry: Personal accessoriesChannels used: Events and experiential, Internet - microsites, Mobile and apps, Online video, Outdoor, out-of-home, Social mediaMedia budget: Up to 500k
Executive summary
Through tactics that wove together digital, social and experiential efforts, German brand Sennheiser thrust itself into the American and British headphone conversation and got intimate with millennial ears.
Premium German manufacturer Sennheiser was launching its new Urbanite heaphones, but...