Sealord New Zealand: Little Fleet
Brand: Sealord New ZealandAgency: Geometry Global New Zealand
Summary Statement
Best brand building campaign
As the old saying goes, lightning doesn't strike the same place twice. A successful campaign in the previous year doesn't automatically equate to a successful campaign this year. Sealord was ambitious enough to challenge this myth and set out to prove that lightning can, and will, strike twice. By retaining the core "Little Boat" idea of the previous campaign and making some fundamental tweaks, Sealord managed to transform a nationwide campaign into something that was community driven and...