Samsung Galaxy: Life's a photo. Take it.

This case study describes a campaign by Samsung Galaxy, the technology brand, to promote its new camera product through influencers.

Samsung Galaxy: Life's a photo. Take it.

Campaign details

Advertiser: Samsung Galaxy CameraAgency: Starcom MediaVest GroupCategory: Product / Services LaunchRegion: NA

Strategy

In November 2012, Samsung launched the Galaxy Camera in eight key countries around the world. The Galaxy Camera is a superior "point and shoot" camera with Android apps and connectivity – it has all the capabilities and all of the benefits of a smartphone camera to take pictures worth sharing, but the picture taking quality is vastly improved. To drive purchase intent, we needed to prove to young adults obsessed with...

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