#SPCSunday: The hashtag that saved a 100 year old company
Jason Williams, Andrew Woodhead, Chris Steele , Tim Shelley, Callum Fitzhardinge, Matt Peters, Nicole Ross, Ari Sztal and Kenneth Chow
Campaign details
Brand owner: SPC ArdmonaLead agency: Leo Burnett MelbourneBrand: SPCCountry: AustraliaIndustry: Convenience, readymade, Food industry, market, Fruit and vegetablesChannels used: Public relations, Social media, Word of mouth, advocacy Media budget: Up to 500k
Executive summary
This case study about SPC, the largest fruit processor in Australia and employing thousands of workers in regional Victoria, is a...