SKODA Puzzle: Cracking innovation and integration
David BuckleyFallon
Campaign details
Brand owner: SkodaAgency: Fallon, MediaCom, Golley SlaterBrand: SkodaCampaign duration: Up to 3 monthsCountry: UKMedia budget (USD): $1M-$3MChannels used: Events and experiential, Games and competitions, Internet - general, Internet - microsites, widgets, Newspapers, Online video, Public relations, Social media, Sponsorship - media, Television, Word of mouth and viral
Executive summary
TV sponsorship isn't exactly the first media format that springs to mind when you're considering likely innovation paper topics. For most brands, it generally serves as little...