S7 Airlines: OK Go - Upside Down & Inside Out

This case study explains how S7 Airlines, the Russian airline, used a video published on social media to increase international awareness of its brand and grow ticket sales.

Advertiser: S7 AirlinesAgency: TUTKOVBUDKOVCountry: Global, Russia

Objectives

S7 Airlines is a Russian airline with the widest domestic route network in the country. Upon becoming a Oneworld Global Airline Alliance member, S7 aimed to increase the number of its international destinations in 2016 while retaining or improving the traffic on domestic routes.

In order to accomplish the goal with greater success, S7 Airlines needed to insure that their brand communicated well across international audiences and had the awareness attached to the name.

A creative campaign that could potentially contribute to any of the objectives below was commissioned:...

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