Ruter: The pizza delivery experiment

This case study describes how Ruter, a public transport provider in Oslo, Norway, delivered pizzas by public transport in a campaign to prove the efficiency of public transport and to encourage more citizens to use it rather than private cars.

Ruter: The pizza delivery experiment

Campaign details

Agency: McCann OsloClient: RuterCategory: Travel and Hospitality / Transportation

Executive summary

This case study describes how Ruter, a public transport provider in Oslo, Norway, delivered pizzas by public transport in a campaign to prove the efficiency of public transport and to encourage more citizens to use it rather than private cars. Ruters' credibility was low amongst Oslo residents so their challenge was to prove their claim that public transportation is a close option for everyone. When ordering pizza for delivery, customers were given the option to have their...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands