Royal Mail – Matter
MATTER IS...
An organised physical consumer communications channel – an entirely new way for brands to engage consumers in ideas, values and stories
Matter uses physical objects to unite brands and consumers in a meaningful, positive relationship that results in:
New behaviours
Changed perceptions
Lasting bonds
Multiple word-of-mouth conversations
MATTER IS...
Ten objects from ten brands. In a box.
People subscribe to get it.
It's delivered to their homes on a Saturday morning.
THE MATTER CAMPAIGN
Matter acts as curator and editor, making sure all the advertisers create items that Matter subscribers will enjoy...