Room to grow: How culture is critical to building an adaptable team

Urey Onuoha

This article argues that an organisation can never fully prepare for fast-changing market factors, and that only a culture set firmly in place can allow for agile reactions to real time forces.

Room to grow: How culture is critical to building an adaptable team

Urey Onuoha

When software company SAP acquired several best-in-breed technology startups as part of its long-term business strategy, the importance of integrating all of them under the SAP umbrella was not immediately clear to everyone. The acquired brands were healthy and growing, and there was a lingering attitude internally of not trying to fix what wasn't broken. "There was also a very natural cultural attachment within the acquired companies for their legacy brand identities," says Roger Baxter, vice president of global brand at SAP. But the companies had...

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