Right to Buy Team - Department for Communities and Local Government: Make your home your own
Agency: TMW Unlimited
The majority of eligible tenants aren't aware of the Right to Buy to Scheme. Budget to reach and educate social housing tenants is limited. Previous campaigns had performed adequately, but the aim was to get more people than ever to use the scheme. So how to maximise house purchases with reduced budget?
Strategy
More people needed to feel the 'right to buy' and tenants needed to see themselves as home owners.
Areas with a great deal of social housing were audited...