Reprieve / Foundation for Fundamental Rights: Not a bug splat

This case study describes how human rights organisation Reprieve/Foundation for Fundamental Rights set out to highlight and ultimately decrease the collateral damage caused by drone strikes in Pakistan.

Reprieve / Foundation for Fundamental Rights: Not a bug splat

BBDO Pakistan

What were the objectives for the creative work?

Since 2004, drone strikes in Pakistan have killed an estimated 3500+ people, a disturbing percentage of whom have been described as innocent civilians. Including more than 200 children1. Reprieve/FFR has been working to raise awareness of this crisis, but protests in Pakistan go unnoticed globally.

We had a threefold objective: (a) to raise global awareness of this human rights violation which was otherwise mostly ignored, (b) to do it in a completely new and impactful manner, so that...

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