Renault Kadjar: Renault's Innovative Use of a Mobile Device: Headphones targeted messaging

This case study explains how car manufacturer Renault used headphones to launch a new SUV, the Kadjar, through mobile phones in Turkey.

Renault Kadjar: Renault's Innovative Use of a Mobile Device: Headphones targeted messaging

Eda Onsel, Ceylan Cangul and Emrah Adsan

Campaign details

Brand: Renault KadjarBrand owner: Renault MaisLead agency: MECContributing agency: NmobsCountry: TurkeyIndustry: SUVs, 4x4sChannels used: Mobile & appsBudget: Up to 500k

Executive summary

Renault Kadjar's motto is a simple, yet very strong, one: "Stop Watching, Start Living". This inspirational motto needs to be supported with very inspirational work in order for the target audience (25-45 male, living in big cities like Istanbul) to really believe,...

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