Renault Kadjar: Renault's Innovative Use of a Mobile Device: Headphones targeted messaging
Campaign details
Brand: Renault KadjarBrand owner: Renault MaisLead agency: MECContributing agency: NmobsCountry: TurkeyIndustry: SUVs, 4x4sChannels used: Mobile & appsBudget: Up to 500k
Executive summary
Renault Kadjar's motto is a simple, yet very strong, one: "Stop Watching, Start Living". This inspirational motto needs to be supported with very inspirational work in order for the target audience (25-45 male, living in big cities like Istanbul) to really believe,...