Rekorderlig: Beautifully Swedish Summer
Campaign Details
Brand: Rekorderlig CiderBrand Owner: The Molson Coors Brewing CompanyLead Agency: Zenith; Saatchi & SaatchiContributing agencies: Brazen PRCountry: United KingdomIndustry: Beer, ciderChannels used: Sponsorship - mediaBudget: Up to 500k
Executive Summary
In 2016, Rekorderlig, a premium fruit cider brand in the UK, had one key objective - to brilliantly, consistently and uniquely share the Rekorderlig 'Beautifully Swedish' brand promise to millennials in the UK, driving positive word of mouth, excitement and passion for...