Rekorderlig: Beautifully Swedish Summer

Jenna Bueti, Guy Edwards and Emma Bucknall

This case study shows how Rekorderlig, a cider brand, used a summer festival to increase brand awareness in the UK.

Rekorderlig: Beautifully Swedish Summer

Jenna Bueti, Guy Edwards and Emma Bucknall

Campaign Details

Brand: Rekorderlig CiderBrand Owner: The Molson Coors Brewing CompanyLead Agency: Zenith; Saatchi & SaatchiContributing agencies: Brazen PRCountry: United KingdomIndustry: Beer, ciderChannels used: Sponsorship - mediaBudget: Up to 500k

Executive Summary

In 2016, Rekorderlig, a premium fruit cider brand in the UK, had one key objective - to brilliantly, consistently and uniquely share the Rekorderlig 'Beautifully Swedish' brand promise to millennials in the UK, driving positive word of mouth, excitement and passion for...

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