Regulation of Nutrition and Health Claims in Advertising

This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims.

Regulation of Nutrition and Health Claims in Advertising

Ross BrennanMiddlesex University Business SchoolBarbara CzarneckaMiddlesex University Business SchoolStephan DahlMiddlesex University Business SchoolLynne EagleUniversity of the West of EnglandOlga MouroutiMiddlesex University Business School

INTRODUCTION

The Health Committee of the British House of Commons has concluded that around two-thirds of the population of England are overweight or obese. In addition to the many social and personal costs to which this contributes (including premature death and many health disorders), the Health Committee estimated the economic costs to be between £6.6 billion and £7.4 billion per...

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