Rediscovering the Master, John D. C. Little: A global approach to marketing ROI analytics
Lisa WellingtonThe Coca-Cola Company
Research Topic: Global Research – Challenges, Solutions and Insights
As global business issues are becoming more important, we want to hear about the work you are doing. We invite you to share research on the following global issues:
- Measurement and data collection of global advertising, media and consumer behavior
- Global insights within multi-national companies
- Facilitating the knowledge transfer and the application of global learning to US centric research
- Best practices for global/multicultural research
- Insights from international research projects
Abstract
Three...