Redefining marketing for India’s mobile era

This article explores the changing role of the marketer amid India’s soaring mobile phone penetration.

For India's marketers, change has long been the only constant. Few trends have highlighted "Incredible India" more than the country's mobile phone revolution, which is reconfiguring India's marketing and advertising industry from the ground up and bringing millions online every month – and the pace of transformation is showing no signs of slowing.

Umang Bedi, Managing Director for India & South Asia at Facebook spoke at the 13th Marketing Conclave in Mumbai, organised by IAMAI (Internet and Mobile Association of India, on the opportunities and challenges posed by India's digital transformation for marketers.

More phones than toilets

"In a country...

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