Recent reading - the international method for measuring magazine readership

Hastings Withers

Responds to an article by Richard Jean (November 2001 CARF Newsletter) criticising Recent Reading as the method for measuring magazine readership.

Recent Reading

The international method for measuring magazine readership

Hastings WithersPMB Canada

 

This article on Recent Reading as the methodology for measuring magazine readership has been prompted by the article on this subject by Richard Jean in the November 2001 CARF newsletter. In that article, the author made a case for analyzing readership in new and different ways because, he alleges, the Recent Reading methodology adopted by PMB in 2000 and reported for the first time in June 2001, 'no longer measures average issue audience'. While one cannot argue with new and innovative ways of analyzing magazine audiences,...

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