Campaign details
Brand: MaxisBrand Owner: Maxis BerhadLead Agency: Ensemble WorldwideContributing Agencies: Leo Burnett MalaysiaCountry: MalaysiaIndustries: Telephone & internet servicesMedia Channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Most SME owners in Malaysia own traditional businesses, such as car workshops, farms, floral shops and factories. But most telecoms brands sell their business solutions to the early adopters, such as the tech entrepreneur or the hipster café owner. We decided to target the majority of the market, traditional business owners. How? By showing our customers'...