RSPB: Build a home in your garden

This case study describes a campaign by the Royal Society for the Protection of Birds (RSPB), the UK charity that works to protect birds and wildlife, which sought to reposition the charity and increase relevance.

RSPB: Build a home in your garden

Arthur London

The team

Nick Spindler – Brand PlannerLyndsay McMorrow – Creative DirectorNeil Bazell – Art DirectorDavid Fitzduff – CopywriterHannah Wright – Account DirectorCharlie Crane – DirectorKristin Armstrong – Agency ProducerFrances Mildmay-White – Producer

Other contributors

Knucklehead – Production companyCut and Run – EditorsThe Mill – Post productionFactory Sound – SoundFinger Music – Music

How did the campaign make a difference?

By taking nature from the countryside to the...

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