Q&A: Tom Brady on how the NFL is upping its social game

Ken Beaulieu

This short article is an interview with Tom Brady, the NFL's VP for social media and emerging programming; he tells the ANA about social across all levels of the game, and how you can add value to social conversations, and how to handle negative stories.

Q&A: Tom Brady on how the NFL is upping its social game

Ken Beaulieu

To keep the most popular professional sports league in the U.S. at the forefront of social media, the NFL last year elevated Tom Brady (not the Tom Brady you're thinking of) to the position of vice president of social media and emerging programming. Among his myriad duties, Brady shapes the NFL's social strategy, content, voice, and messaging across platforms; maximizes the use of social at a league, club, and player level; and leverages social to drive awareness of programming and content on the NFL Network, NFL...

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