Pxmart: Children's day for adults
James Liu
Executive Summary
A cure for civil disease? Bring adults back to childhood.
When we are small, we buy simple everyday items and snacks when we need them. But as we grow older and can afford anything we want, we lose the childhood happiness.
Pxmart, a supermarket chain in Taiwan, combined traditional products with consumer interactions via PC and mobile.
The campaign reminded adults of their childhoods by showing them the silly things they used to do when they were kids reconnecting them to their happy childhood memories.
Market Background and Objectives
Challenge
Pxmart,...