Purcell: A brand designed for next generation architects

This case study describes how the UK architectural company Purcell Miller Tritton rebranded itself as Purcell to reflect its fresh, design-led and forward-thinking work.

Purcell: A brand designed for next generation architects

Campaign details

Category name: Construction & materialsAgency: Kimpton CreativeAdvertiser: Purcell

Executive summary

Purcell had built a strong reputation for itself. Well known for doing great work in the field of conservation architecture, they became limited by their own success. Typecast as the architects that only work on historic buildings, they missed out on the opportunity to showcase their expertise in design and other fields of architecture.

Formerly Purcell Miller Tritton, Purcell is an architectural practice founded in 1947 by Donovan Purcell, Peter Miller and William Tritton. They have worked on...

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