Preparing for the paradigm shift: how Unilever tackles research and insights
Lena RolandWarc
A paradigm shift within marketing is coming, according to Stan Sthanunathan, senior vice president, consumer & market insight at Unilever, the global FMCG company. Marketers are going to have to suspend their judgements about how things used to work and embrace change. And they will have to do so at speed.
Businesses such as Facebook and Uber are disrupting life on a daily basis, he told an audience at Market Research Society's annual conference, held in London in March 2016. But where disruption has...