Preparing for the paradigm shift: how Unilever tackles research and insights

This event report looks at how Unilever, the FMCG giant, is addressing the challenges of research in a fast paced, real-time, digital world.

Preparing for the paradigm shift: how Unilever tackles research and insights

Lena RolandWarc

A paradigm shift within marketing is coming, according to Stan Sthanunathan, senior vice president, consumer & market insight at Unilever, the global FMCG company. Marketers are going to have to suspend their judgements about how things used to work and embrace change. And they will have to do so at speed.

Businesses such as Facebook and Uber are disrupting life on a daily basis, he told an audience at Market Research Society's annual conference, held in London in March 2016. But where disruption has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands