Premier Futsal Launchpad: From a poster in the room to sharing the dressing room

Ketan Rambhia, Mehak Jaini

This case study shows how Premier Futsal, India's first professional futsal league, took the country's love for competition shows and turned it into a successful strategy to raise brand awareness and find new players.

Campaign details

Brand: Premier Futsal LaunchpadBrand Owner: Premier Futsal Management LimitedLead Agency: DDB Mudra Group, MumbaiCountry: IndiaIndustries: SportsMedia Channels: Events & experiential, Online display, Online video, Social mediaBudget: Up to 500k

Executive Summary

As Premier Futsal was announced in the media the excitement was palpable. It was going to be India's first ever multi-national Futsal league, but without any Indian players because Futsal as a sport didn't exist in the country. Research helped learn that the Football India played was actually Futsal and that led to the...

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