Predictive targeting: How marketers can find the optimum moment

This article looks at making automation in mobile marketing work even better by using predictive targeting to find the speed and agility need to hit the right customers at the right time.

Predict the optimum moment

Kai HennigesVideo Intelligence

Mobile moments

This article is part of a series of articles on mobile moments. Read more

Automation in mobile marketing may be the new normal but predictive targeting goes further by enabling marketers to make better decisions about their audience and how to engage. It provides the speed and agility to hit the right consumers in the right way, at the right time, thus avoiding resource waste.

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