Powerball Lottery Jackpot Game: "Yeah, that kind of rich", "Invasion" and "Writer's room"
Agency: DDB New YorkAdvertiser: New York LotteryBrand: Powerball Lottery Jackpot GameCountry: USA
Objectives
Some background
When it comes to large payout multi-state Lottery jackpot games, New York has historically been ruled by Mega Millions, embraced by New Yorkers since it was introduced in 2002. After Lottery cross sell regulations were loosened in January 2010, states were allowed to sell both Mega Millions and Powerball tickets. New York took advantage of this ruling by launching the jackpot game Powerball in February...