Pizza Hut: Haze, Haze You Can Stay, We're Enjoying Pizza Today!

This case study describes how Pizza Hut, an American restaurant chain and international franchise, used weather triggers in its online search campaign in Malaysia to maintain market dominance.

Pizza Hut: Haze, Haze You Can Stay, We're Enjoying Pizza Today!

Campaign details

Brand: Pizza HutAgency: Mindshare MalaysiaCategory: Mobile SearchRegion: APAC

Objective

Despite being Malaysia's loved pizza brand, Pizza Hut was facing hurdles for home delivery during the period of haze which was leading to drop in sales especially in Sept-Oct. Given that people did not step out in order to take precautions for their health, Pizza Hut had to find an alternative way to grow sales. More over the influx of food delivery advertisers and direct competitors drove a surge in Search...

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