Pizza Hut: Haze, Haze You Can Stay, We're Enjoying Pizza Today!
Campaign details
Brand: Pizza HutAgency: Mindshare MalaysiaCategory: Mobile SearchRegion: APAC
Objective
Despite being Malaysia's loved pizza brand, Pizza Hut was facing hurdles for home delivery during the period of haze which was leading to drop in sales especially in Sept-Oct. Given that people did not step out in order to take precautions for their health, Pizza Hut had to find an alternative way to grow sales. More over the influx of food delivery advertisers and direct competitors drove a surge in Search...