Pip Organic: The UK's first kid's organic juice and smoothie range

This case study describes how PIP Organic, an independent brand of 100% organic juices and smoothies in the UK, successfully launched a new range for children through clearly differentiated packaging design.

Pip Organic: The UK's first kid's organic juice and smoothie range

Identica

Executive summary

PIP Organic is an award winning independent brand of 100% organic juices and smoothies. They are a young passionate organic business with sustainable values at their very core. Identica worked with PIP Organic to create a kids' range: PIP Organic Fruit Juice & Smoothies, to grow the family so there is a product for every juice occasion.

SQUEEZED, PRESSED, CRUSHED FRUITS & NOTHING ELSE.

Identica was briefed to create the UK's first organic juice and smoothie range for kids to fill a gap in the market...

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