Advertiser: PetronasAgency: Leo Burnett MalaysiaCountry: Malaysia
Objectives
Objective of the campaign:
The objective of the Chinese New Year campaign was to leverage the festive occasion in strengthening the affinity for brand PETRONAS and making it a part of Malaysian life.
Communications objective (e.g. Awareness, Image, Attitudes, and Behaviour):
The communications objective was to enhance the image of brand PETRONAS as a true brand for Malaysians. A brand that understands the sentiments of Malaysians and is always by their side through all the ups and downs. Through this campaign we wanted to create a...