Pedigree Adoption: Screen and dog saver

This case study describes how pet food brand Pedigree created a new way to connect with dog lovers in Brazil with a screensaver that showcased dogs that needed rehoming.

Pedigree Adoption: Screen and dog saver

Isabela Albero

Campaign details

Brand owner: Mars PetLead agency: ALMAP BBDOBrand: Pedigree AdoptionCountry: BrazilIndustry Pets and petcareChannels used: Direct marketing, Online video Media budget: Up to $500k

Executive summary

This case study describes how pet food brand Pedigree created a new way to connect with dog lovers in Brazil through a screensaver that showcased dogs that needed rehoming. Pedigree is recognised as a brand that loves dogs, and it sponsors dog shelters around the world, so we decided to make abandoned...

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