Partner Communications: Orange - Right for You
propaganda
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: IsraelDate program started/ended: June - October 2007
Product Description: orange is the leading cellular communications provider in Israel. 'Right for You' is a campaign that checks each orange subscriber's cell phone usage and monthly bills, and offers personal recommendations for alternative rate plans to reduce the subscriber's account. The campaign was conducted via personalized mailings and SMS.
Advertiser/Client Name: Partner Communications LtdMedia Channels: DirectMail Mobile Telemarketing DRTV Web Development OtherWebsite:...