Advertiser: Ovarian Cancer CanadaAgency: Grey CanadaCountry: Canada
Objectives
Our challenge was significant:
Unlike most other cancers, ovarian cancer has no screening test and it often goes undetected and undiagnosed until Stage 3 or 4. The harsh reality is, it remains Canada’s most fatal women’s cancer. Called the silent killer, it was quietly killing 5 Canadian women each day. And it leaves few survivor advocates who can raise awareness of this deadly disease.
Now add low awareness and unfamiliarity. Unaided awareness is frightfully low (<4%) compared to other cancers and diseases. And 60% of Canadians claimed...