Out-of-home reloaded: Hyper-local advertising at scale

This article looks at the possibilities for specificity in out-of-home advertising.

Out-of-home reloaded: Hyper-local advertising at scale

Joy Joseph and Sunil Soman IRI and NCM Media Network

The Hyper-Local Marketing Opportunity:

Marketers in the CPG and Retail space have been struggling to find the right formula to reinvigorate growth that continues to be less than stellar. It is not as if there is no growth, it is more about the breadth and consistency of growth that has been the primary concern.

[Note: IRI Times & behavior catalysts Report, Jan 2016 provides a detailed review of category performance].

There has been steady recovery since the Great Recession of 2009; just the recovery...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands