Advertiser: OttoAgency: HEIMAT, BerlinCountry: Germany
Objectives
The Brief
To succeed against the competition within the (online) retail landscape, OTTO needed a Christmas activation campaign that didn’t only make the brand stand out and engage consumers, but would also help to support sales and revenue on OTTO.de.
Commercial objectives
- Increase sales in comparison to 2014.
Concrete: Beat prior years Christmas benchmark in November / December sales.
Marketing objectives
- Drive traffic to OTTO.de.
Concrete: Increase visits and unique visitors numbers.
Communication objectives
- Create awareness for OTTO brand.
Concrete: 1) Generate reach and interaction. 2) Build relevance and...