Ostashkov Dept. of Housing: Like from Leo

This case study details how Ostashkov's Department of Housing, a local Russian recycling company, encouraged recycling by appealing to a major celebrity figure.

Ostashkov Department of Housing: Like from Leo

Client: Ostashkov's Department of Housing

Agency: Marvelous Russia

Campaign launch: 10th of November 2015

Ostashkov is a beautiful town in Russia, but the absence of recycling leads to an eco catastrophe. Local recycling pioneer company Ostashkov's Department of Housing asked to popularise the concept of waste sorting and recycling among citizens and to convey a simple truth to the authorities: no recycling = tons of trash. We decided to attract attention to the issue by launching a campaign aimed to get the UN Messenger on Climate change Leonardo DiCaprio to inspire the people...

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