Origin Energy: Rate My Roof

This case study explains how Origin Energy, an Australia energy company, used Google Maps to help people understand how well solar energy panels would work on their homes.

Origin Energy: Rate My Roof

Executive summary

Product Description:

Australia is the world's second largest producer of coal and third largest producer of gas. Australia's biggest power company Origin Energy was facing increasing pressure to do more for renewable energy. They believe that solar power is the key to shifting Australia away from environmentally destructive methods to a more forward thinking, global, approach to energy generation.

Objective of the Campaign:

Getting people to go solar is complicated. There are a lot of things to consider like how much roof space do you need? How much will it cost? And are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands