Campaign details
Brand/Sponsor: Green Ribbon Project Committee
Title: Second Life Toys
Campaign Scope: international_core
Campaign Cost: low-budget (under $100,000)
Advertising Agency: Dentsu Inc.
Product Type: Public Health
Campaign Start: 01/01/2016
Campaign Ends: 12/31/2016
Campaign Ran: Japan
Campaign Description: brand repositioning or restaging
Campaign Summary
The number of child donors is significantly low - especially in Japan. Less than 10 organ transplant operations take place annually. The number is deficient. We had to communicate with parents and increase the potential number of organ donors. To enable this, we introduced transplant operation...