Olympus Mju-Mini – New Eyes V
Brand Name: Olympus Mju Mini 'New Eyes V'Advertiser: Olympus Europa GmbHAgency: FCB WilkensPrize: BronzeCategory: Durables
SUMMARY
The success of the campaign “New Eyes V” was based on introducing the high-end camera brand Olympus to young and fashionable buyers. Olympus entered the mass market without leaving its classical premium territory. By doing so, Olympus not only increased market shares significantly in an increasingly competitive market place, but also strengthened the core brand values “quality” and “design” (colour and form). This goal was reached by...