Campaign details
Brand/Sponsor: Ötztal Tourismus
Title: Save Me – the ski pass that saves lives
Campaign Cost: low-budget (under $100,000)
Campaign Scope: Local
Advertising Agency: Serviceplan/ Serviceplan Austria/ Serviceplan Health & Life
Product Type: Ötztal Tourism
Campaign Start: 12/20/2015
Campaign Ends: 12/31/2016
Campaign Ran: Sölden / Austria
Campaign Description: new product launch
Campaign Summary
Problem: Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, smartphone detection...