Odonil Block: The New Smell of Status of India
Campaign details
Brand owner: Dabur India LtdLead agency: Mccann Worldwide IndiaBrand: OdonilCountry: IndiaIndustry Cleaners and Detergents, SundriesMedia: Online video, Packaging & design, Radio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
This case demonstrates how Odonil, India's leading air-freshener brand, managed to increase sales and create relevance for its 50 year old product – the simple air freshener block .
In a nation where Air Freshener is considered a whimsical purchase on basis of exotic fragrances, attractive...