OREO: Wonder vault
Ryan McDaid and Lee Maicon
Campaign details
Brand: OREOBrand owner: MondelezLead agency: 360iCountry: United StatesIndustry: ConfectioneryChannels used: Events & experiential, Internet - display, Online video, Public relations, Social mediaMedia budget: 500k - 1 million
Executive Summary
Red Velvet, Cinnamon Bun, Filled Cupcake... what do these baked goodies have in common? They're all OREO cookie flavors.
Every year OREO releases 3 to 5 new flavors. While each release has successfully driven buzz and sales for the brand, 360i was challenged to tell a bigger story...